Responsibilities
- Present interval executive-level Salesforce platform demonstrations, and run through all features (i.e. content builder, journey builder, etc.) upon request
- Set up and configure data models
- Develop scalable solutions based on business objectives, marketing metrics, and tech requirements
- Design platform configuration and data feeds to run effective automated email campaigns
- Act as a hands-on consultant on wide-scale projects including email marketing campaigns, customer service solutions, data segmentation, customer journey, and such
- Identify and troubleshoot platform and data feed-related issues
- Advise teams regarding the latest tech innovations, new business initiatives, third-party solutions, and effective email templates
- Optimize internal processes based on team requests, opportunity gaps, and business requirements
- Communicate project initiatives to relevant stakeholders
- Serve as the Subject Matter Expert for Salesforce Data Cloud
- Exceed goals and metrics while providing insight to Data Cloud best practices